This year, 20 of the world's most innovative and game-changing developers, brands and creators were honored with Auggie Awards, while 8 pioneers of XR were inducted into the 2026 XR Hall of Fame.

During a keynote today at Augmented World Expo in Long Beach, California, Snap CEO Evan Spiegel unveiled the company's latest ...

Plus, SpaceX acquires AI coding platform Cursor, and Meta tries to boost employee morale. Paresh Dave, senior writer at Wired ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Augmented reality for the enterprise is still such a burgeoning technology that it's been impractical for many SMBs to create their own custom apps. Like the early days of web dev and mobile apps, the ...

Snap has entered the augmented reality hardware arena with SPECS, a standalone pair of smart glasses priced at $2,195. The device aims to blend everyday wear ...

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Snap has officially entered the consumer augmented reality market with the launch of Specs, its first AR glasses available to ...